If you are like me, you may have never heard of Guardians of the Galaxy prior to 2012. However, when Marvel announced that the team would star in their own movie this upcoming summer, that all changed. Sure, some of us may have known about Rocket Raccoon because of his absurdity, and his character starring in the “Marvel Vs. Capcom” video game, but let’s be honest here, Guardians was not high on the “Cannot wait to see them” list.
But for Marvel, it was. And that got me thinking as to why? Nothing against Guardians, but they were a C-list squad at best, and yet they got a movie before Black Panther, Namor (although Namor is locked in the between-verse of Mutant/Avenger…) and even the re-imagined Hulk. Again, I asked why?
Then it hit me, there are plenty of reasons as to why Disney/Marvel made this movie (Marvel) Now.
Firstly, they wanted to know if the Marvel cinematic universe can really hold its own sans RDJ. Think about it, this all started with Iron Man and its hint at a bigger universe. Marvel admits that they weren’t sure if it would work or even happen, but with the star power and brilliance of RDJ and the big hit of a movie, Marvel took the leap. It was during that time that the Disney upper-levels were in love with the “one star” model, where they banked on having one major star in a movie that relied solely on said star. Yes, I am talking about Johnny Depp. He was Disney’s glory man, starring in Pirates 1,2,3 and 4, along with Alice In Wonderland. Not to mention the creepy Charlie and the Chocolate Factory from 2005. Well, Depp has fallen out of favor since the debacle that was the Lone Ranger, or was it Lone Racist, I’m not totally sure. You see my point, Disney has realized that one star cannot carry multiple franchises. Not to mention the fact that Robert Downey has expressed that he cannot do this forever, and Marvel needs to be ready for a world without Iron Man. This is their attempt at it, for there are no hints that Iron Man or any Avenger is going to show up in this film, except for a potential invite post-credits to the Avengers 2 party. That has never happened in this run of films, every movie had either Agent Coulson, Fury himself or a Stark man appear in the movie.
Next, They need to know if lower level characters can sell. Yes, Iron Man was a B-list guy who had cool gadgets and he sold well, but Guardians is another notch below that. As are guys like Black Panther, Doctor Strange and Ant-Man, many of which remain unknown to the average person. At least Thor and Captain America had Norse tales and “Head of the Avengers” to sell to generic audiences. The Hulk had a classic ’80s TV show to boast about, unlike Doctor Strange’s attempt at the small screen (just google it). If Guardians works, and works standing alone, you can bet that Kevin Feige will stop saying Black Panther “is in the production stages” and start saying “arriving late 2015.”
Third, Marvel wants to know if they can go on the cheap. It has been noted by many that the salaries of those seen in the Avengers are very low, unless you have the last name Jackson or Downey. You can bet your bottom dollar that the actors in Guardians are on that lower level pay scale. Considering the credits list includes Chris Pratt (of Parks and Rec fame) and Vin Diesel, with the biggest name arguably being Bradley Cooper as the voice of Rocket Raccoon, Marvel is definitely cutting the budget. I do not mean to say that these actors are bad, or unqualified. I am just saying that Chris Pratt is not drawing fans to the seats, and Vin Diesel might if there were neon lights under a Mitsubishi Eclipse. But there is no Paul Walker in a Hummer here, and Marvel wants to be able to say to the big guys that they can sign a more affordable star for Black Panther and Captain Marvel.
If Guardians of the Galaxy flops, I worry that we could see projects like Captain Marvel, Black Panther, Doctor Strange and Nova shelved for quite some time in favor of Iron Man 5, Thor 3: Loki’s Turn and Fury. And that would be unfortunate, not because these sequels would necessarily be bad, but because it would become the never-ending loop of the same characters going through the motions A conservative approach is not what we need, because risk-taking is what gives us movies like Star Wars and complacency and laziness is what gives us Episode I. I do trust Disney/Marvel, and I’m sure it remembers how big of a chance it took with Iron Man, and we all know how that turned out.
Go Guardians, go.